Credit unions can leverage our unique core mission, affordable products, and member-centric service model to break away from the ordinary and BE A REMARKABLE influence on our members’ financial well-being! Join us August 22 – 24, 2021, at the Beau Rivage in Biloxi for the 2021 Mississippi Credit Union Association Annual Meeting & Convention for a REMARKABLE experience!
Benefits of the Mississippi Credit Union Association Annual Meeting & Convention:
Networking with credit union peers
Incredible educational and motivational sessions that will inform and inspire
Product & service discovery in the Trade Show/Exhibit Hall
Recognition of Mississippi credit union movement leaders and advocates
The golf tournament & Managers Association events offer additional activities to enjoy
Great food and lots of fun, all set in the beauty, splendor & excitement of the beautiful Beau Rivage Resort and the Mississippi Gulf Coast!
Dates to Remember
Hotel Registration Deadline: July 21
Conference Registration Deadline: August 17
DAVID SALYERS Author & Retired Chick-fil-A Marketing Executive
How many businesses do you come across in a day that are just plain unremarkable? They have nothing unique that sets them apart from their competitors, and they exist only to extract value from their customers. To put it simply, there’s nothing about these types of organizations that’s worth remarking about.
But what if we could shift the paradigm? What if we could truly understand what makes certain businesses “remarkable” and apply those principles to our own organizations? In this signature talk, David Salyers powerfully does just that. In “Remarkable,” David will walk through how the shift from extracting value from other people to creating value for other people can radically change your business and the impact it will make to your customers, employees, stakeholders, and even your bottom line. Exploring key themes on culture, values, and mission, “Remarkable” is an engaging and memorable speech that has the potential to impact you and your organization to the very core.
Monday General Session, Sponsored by CUNA Mutual Group
David Salyers was one of the original two marketing executives at Chick-fil-A. He spent 37 years in the Chick-fil-A Marketing Department and most recently served as a Vice President before his recent retirement. Having worked at Chick-fil-A his entire career, he saw the principles of servant leadership and compassion play out in the growth of more than 2,300 Chick-fil-A restaurants around the country. Chick-fil-A, one of America’s most successful, powerful and beloved brands, is a multi-billion dollar company built almost entirely on culture. Chick-fil-A has experienced over 50 consecutive years of sales growth and is at, or near, the top rankings of U.S. brands across all sectors. David has invested his entire career working in and helping to build a culture only to be described as remarkable.
Having graduated from college on a Saturday morning, David started his career with Chick-fil-A before the day was over. David started in Chick-fil-A’s training program on his graduation day in 1981, whose headquarters was located in a converted air freight warehouse at that time. “Talk about getting in on the ground floor,” says David. “I’ve held so many jobs at Chick-fil-A that I can’t count them all . . . and no job that I’ve held had ever been done before I did it. When I started at Chick-fil-A, we had a two-person marketing department. Today, we have more than 200 people in our marketing department, we have a 97 percent retention with people we hire throughout the company — and we’ll do $10 billion in sales this year.”
Over the course of 20+ years, David was instrumental in the growth and development of the iconic ‘cow campaign’ at Chick-fil-A and helped champion a marketing department that rose to international prominence and prestige. David is known for his marketing mind, his servant’s heart, and his entrepreneurial spirit.
His 2016 book, Remarkable, in which he co-wrote with Dr. Randy Ross, imparts leadership lessons that can transform one’s workplace culture. David is the co-founder of Champion Tribes, which exists to help fathers and sons connect in meaningful ways.
David attended Wake Forest University, the Universidad de Madrid (Madrid, Spain), and graduated from the University of Georgia. He is an alumnus of the Harvard Business School (AMP166).
David serves as a board member for numerous organizations and has helped launch several startups and nonprofits.
Salyers has been an enthusiastic supporter of the University of Georgia’s Terry College’s Institute for Leadership Advancement. He spearheaded a $1.2M campaign to raise endowment funds for ILA in honor of one of his principal mentors, Chick-fil-A founder S.Truett Cathy. David is also a member of the Terry Dean’s Advisory Council. In 2017, David was awarded the University of Georgia Terry College of Business Distinguished Alumni Award.
David is currently a member of Northpoint Community Church, where he has served on the stewardship team and as an elder. David and his wife, Lynn, have been married for 29 years and have three children.
SCOTT KNAPP Managing Principal for CUNA Mutual Fiduciary Consultants
2021 Market Outlook: What to Expect in the Post-Pandemic Adjustment Period
COVID-19 brought out the best and worst of the global economy. The pandemic caused the lowest unemployment rate in fifty years to quickly spike to the highest rate in ninety years. The implosion led to a burst of crisis-response money printing and stimulus payments to affected businesses and individuals. But human ingenuity is once again set to prevail with warp-speed development of an effective vaccine. A post-pandemic adjustment period will soon follow, impacting investors’ portfolios across the risk spectrum for years to come. During this session, the pandemic’s impact on the structure of the economy and its influence on financial markets will be discussed in simple, entertaining terms. Special emphasis will be placed on the outlook for savers and investors.
Monday General Session, Sponsored by CUNA Mutual Group
Scott Knapp is Managing Principal for CUNA Mutual Fiduciary Consultants. In this role, he is responsible for developing the group’s overall investment strategy and implementing programs that help institutional investors meet their objectives. Knapp is the chairman of the Investment Committee that establishes investment policy, oversees strategy, and performs ongoing due diligence on investments offered in its programs. He also designs and delivers state-of-the-art portfolio strategies that provide solutions to large or complex investment challenges.
Knapp earned a Bachelor of Business Administration from the University of Wisconsin-Platteville and a Master of Banking & Finance from Boston University. He is a CFA® charterholder and also holds the Chartered Financial Consultant professional designation.
TIMOTHY ALEXANDER Emmy Award-Winning Speaker
Falling in Love with Your Vision
Timothy Alexander will share how his vision for his own future guided him to triumph over adversity – a rough childhood, a horrible accident, years of excruciating rehabilitation – to earn three degrees, become an accomplished nationwide speaker and an important part of the renewed University of Alabama at Birmingham football program.
As business leaders, we all need to have a vision too. A vision for how we can become the best we can be for those in our personal lives as well as those we serve in our professional lives. And as Timothy will explain, when you find and fall in love with your vision, others around you will too.
Monday General Session, Sponsored by Corporate One FCU
Timothy Alexander is a faith driven young man who has dedicated his life to motivating and inspiring others. A native of Birmingham, Alabama, Timothy attended Erwin High School and was ranked the #8 high school football player in the state. Timothy had the opportunity to play for any college in the country; however, he was involved in a life-changing car accident in 2006, leaving him paralyzed from the neck down. From that point on, Timothy was left to find his purpose in life while paralyzed.
Timothy graduated from Erwin in 2007 and attended Wallace State Community College afterward. After graduating from Wallace State, he enrolled at The University of Alabama at Birmingham, where he double-majored in Criminal Justice and Communication Management. While at UAB, Timothy left a major impact by becoming the first paraplegic to receive a football scholarship. He was also runner-up for Mr. UAB, a member of Omega Psi Phi, and the former president of UAB Gang Green, who set two school attendance records during UAB’s Basketball season. Timothy received the Student of Excellence Award because of his academic/athletic performance. He was also known for holding prayer gatherings and taking students to church twice a semester.
Timothy was the leader of the 2014 #FreeUAB movement after the UAB Football, Bowling and Rifle programs were terminated on December 2, 2014. After receiving approximately 56 city and county proclamations supporting the reinstatement of the three teams, he joined with UAB Boosters and Birmingham city leaders/supporters to help raise over $40 million in one year.
Timothy completed his undergraduate career by receiving the Colonel Leo Thorsness “Courage Award” from the Youth Leadership Development Program (YLDP) and was also awarded the “Challenge Coin” from Command Sergeant Major Bennie Adkins.
Timothy recently graduated from UAB with a Masters degree in Communication Management. His proudest moment came on July 18, 2016, when he was able to stand up on his own for the first time since being paralyzed. The video of him standing went viral, catching the eye of ABC National News, TMZ Sports, and other news stations worldwide. Furthermore, Timothy was nominated on November 17, 2016, as the SPORTS PROGRAM FEATURE: FOR THE 31st MIDSOUTH REGIONAL EMMY®AWARDS OF THE NATIONAL ACADEMY OF TELEVISION ARTS AND SCIENCES and on January 21, 2017, he was named the EMMY®AWARDS WINNER.
Alexander is also a keynote speaker and recent graduate of the John Maxwell Certification Program. He is a living example of the phrase, “We don’t need it to be easy, we just need it to be possible.”
TIM CLUE Motivational Speaker & Comedian
Motivation a Funny Thing
Shifting the concept of motivation from viewing into doing creates inspired connection! Tim Clue is an inventive motivational business speaker who gets people out of their seats and into the presentation. Motivation experienced is a guided journey towards finding comfort in discomfort as the catalyst for all growth and change. This session will demonstrate how laughter and shared experience create connection. For Tim, Leadership Needs Laughter and Comedy is Communication. He inspires and connects his audiences through humor, improv, and life!
Tuesday Closing General Session, Sponsored by CUNA Mutual Group
Increasing trust, team and connection through laughter, this is Tim’s art form and passion. ‘We live in an attention economy, in a tangled digital age where connection, transparency, and trust is the new currency.’ This one of a kind Keynote speaker is an award-winning writer, educator, and comic. He’s opened for Jerry Seinfeld and has spoken before a former U.S. President. You may also have caught his work on XM/Sirius Satellite Radio. His play “Leaving Iowa” was nominated Best New Play in the Country and is performed in theaters across U.S. and Canada.
CALL TO THE ANNUAL MEETING Mississippi Credit Union League 84th Annual Business Meeting 4:30 PM, Sunday, August 22, 2021 Beau Rivage Resort, Biloxi, MS
TO: Member Credit Unions FROM: Christopher Hammond, Chairman
This year’s annual meeting theme, “Remarkable,” is a chance to celebrate the things that make credit unions remarkable – a unique core mission and member-centric service model – and that set us apart from other financial institutions. We can leverage our remarkable qualities to be a remarkable influence on the financial well-being of our members.
I hope you will join us August 22 – 24 at the Beau Rivage in Biloxi for the 84th MSCUA Annual Meeting & Convention to re-charge your strategies & enthusiasm to BE REMARKABLE!
The Mississippi Managers Association (MMA) provides credit union leaders an excellent platform to share information about the experiences, challenges, and triumphs faced in managing a credit union. It is a “support group” designed by and fueled by credit union professionals. The goal of the Managers Association is to help members grow professionally! CLICK HERE to learn more about membership or get a 2021 MMA Scholarship Application Form (deadline to apply is June 30).
Mississippi Managers Association Session & Annual Meeting Details
Sunday, August 22
1:00 p.m. – Session, followed by Annual Business Meeting
MS Managers Association Members Only; No Charge for MMA Members to Attend
Featured Guest Speaker Bob Lujano, Author & Motivational Speaker
Born in Wichita, Kansas, Bob graduated from the University of Texas at Arlington with a Bachelor of Arts in Pre-Law. He holds a Master of Science in Sports Management from the University of Tennessee. He is also a quadruple amputee.
On January 7, 1979, Bob Lujano contracted meningococcemia, a rare form of meningitis. To save his life, all four limbs had to be amputated. From that day on, Lujano’s goal has been to live an independent life like everyone else. He earned his master’s degree in Recreation/Sports Management from the University of Tennessee, won a bronze medal at the 2004 Paralympic Games in Athens, Greece, co-starred in the Academy nominated documentary “Murderball,” and was a guest on Larry King Live. Lujano continues to work at the Lakeshore Foundation, an official U.S. Olympic and Paralympic training site, as well as home to the Lima Foxtrot program for recently wounded veterans. Lujano is an Information Specialist for NCHPAD, the National Center on Health, Physical Activity, and Disability. He is an advocate in the area of adaptive and competitive wheelchair sports and serves as President for the USQRA, the United States Quad Rugby Association. In 2013 he was listed as one of the 20 Most Beautiful People in Birmingham, Alabama. Lujano is a motivational speaker, resides in Birmingham, Alabama, and lives a completely independent lifestyle.
Conference registration deadline: AUGUST 17, 2021 MSCUA will invoice credit unions for conference registration
Two conference participants per credit union may attend FREE
$325 per participant for additional conference participants
$160 per guest (Free registration not applicable to guests)
(Add-On) $150 golf participant
(Add-On) There is no charge for MS Managers Association members to attend the session and business meeting, but pre-registration is required.
Conference participant registration includes Sunday Business Meeting & Exhibit Hall Party and all events on Monday & Tuesday
Guest registration includes Sunday Exhibit Hall Party, Monday meals and breaks, and Tuesday breakfast & session
The Golf Tournament & Managers Association Events are add-on events.
The deadline to register is August 17, 2021. Registrations after that date will be handled on-site.
If any attendee has special physical needs or dietary restrictions, please notify MSCUA before the conference.
A name badge, provided at conference check-in to all registered participants and registered guests, should be worn for all events. Non-registered individuals may attend the Thursday Exhibit Hall Preview Party ONLY, but an armband, available at no charge from the conference registration desk, is required to enter. Staff/Volunteers from any MSCUA affiliated credit union may attend the Business Meeting only; registration/badge is not required.
Conference Cancellation Policy: If notice is received at least ten business days before the event (August 9), we will refund your full registration. A $75 cancellation fee will be charged for cancellations received between August 10 and August 17. Cancellations made after August 17 and no-shows will not be entitled to a refund and will be billed. Cancellations must be received in writing to Tom McWilliams by email at firstname.lastname@example.org or fax (601) 981- 4564. (Hotel room cancellations are subject to the Beau’s 48-hour notice, or one night’s room/tax will be charged.)
(CLICK HERE for the online form to designate Delegates & Alternates for the purposes of the business meeting.)
Phone: Call the hotel’s Customer Care Department at 888-567-6667 for assistance (Group Code: SMSC0821BR).
If your credit union is booking more than 13 room nights, please contact Tom McWilliams for a hotel sub-block reservation form. Otherwise, please use the link above to make hotel reservations.
FCU Tax Exemption After making your reservation, submit a completed NCUA Letter of Exemption to email@example.com and MSCUA will provide it to the hotel. A credit union credit card (not a personal card) must be used for payment at check-out to qualify for tax exemption. The NCUA Letter of Exemption is available at https://www.ncua.gov/files/publications/guides-manuals/tax-exemption-letter.pdf.
With additional sponsorship support from Corporate America Volunteer Corporate
TRADE SHOW PARTICIPANTS These companies have RSVP’d and are looking forward to visiting with Mississippi credit unions in the exhibit hall!
7 Mortgage Allied Solutions Commercial Business Systems Consultants & Builders Corporate America CU Audit & Compliance Group CU Members Mortgage CUNA Mutual Group Dolphin Debit Eclipse Brand Builders eDOC Innovations Equifax Evans, Simpson and Associates, Inc. FedComp, Inc. FedCorp Federal Protection Inc Financial Standards Group FIS Growth by Design HORNE Cyber IWS Group JMFA L. Keeley Construction Leverage LSC Multi-Bank Securities, Inc. National Association of Credit Union Chairmen (NACUC) National Cooperative Bank Ross and Yerger Route 66 Warranty Sharetec Strategic Resource Management (SRM) Transfund Volunteer Corporate CU