CUNA News: Resources enable small credit unions to thrive
While no two credit unions are alike, all small credit unions require one factor to succeed: collaboration, says Tom Sakash, CUNA’s manager of small credit union initiatives.
He facilitated the Small Credit Union Roundtable Tuesday during the America’s Credit Union Conference at the Walt Disney World® Resort in Florida.
CUNA offers multiple resources to enable small credit unions to thrive, Sakash says. They include:
Small Credit Union Community, an online forum where nearly 1,000 small credit union leaders discuss best practices and share experiences. This resource also provides access to a “New Loan Promotion Idea Book,” a file library with sample policies and strategic planning resources, a peer profile report, and more.
Best-in-class compliance support, featuring the CUNA Compliance Community, eGuide to Federal Laws and Regulations, and other resources.
Online training and professional development.
Free and low-cost marketing support.
Scholarship opportunities for CUNA Management School, CUNA Councils conferences, and the CUNA Governmental Affairs Conference.
Plus, Sakash has started a newsletter and video series for small credit unions called “Small Talk.”
Roundtable attendees also shared successful ideas they implemented, including:
A T-shirt campaign that turns staff into “walking billboards” for the credit union, greatly raising its visibility in the community.
Randomly adding $50 bills to the credit union’s ATMs during holidays, leading to increased ATM volume, higher fee income from nonmembers, and membership growth.
Upgraded back-office software that improves both efficiencies and security.